Let me build you the creative strategy system that has earned $280M (and that reliably finds winning ads again & again...)
In less than 30 days, I’ll help you and your team master creative strategy so you can produce winning ads yourself – everything from a creative shortcut, every SOP, all the operations, and secret tips behind the world’s most successful creative strategies.
Built in Less Than 30 Days
SOPs for Every Role & Task
Private Training for Your Team
Custom Ad Examples & Templates
Full Guides for AI & Tools
Everything Tailored to Your Brand…
Your Creative Engine: Built for you, from start to finish...
Step 1
Discovery call
We’ll sit down with you on a 1-2 hour call and ask you everything we need to know about your current creative processes.
This will tell us all we need to know.
Step 2
Creative Engine plan
Within a few days, we will map out your entire Creative Engine, tailored to your team and aims.
If you’re happy with the plan, we’ll get to work.
Step 3
Resource & SOP builds
We will then build everything you need over just a few weeks.
Instructions for your team… New processes… Documents and tools to produce ads… Everything.
Step 4
Team training
Once we have built the dozens of tailored processes and simple-to-follow instructions, we will then train you and your team so you can run a world-class creative system yourselves in-house.
50,000+
The number of ads we have tested over the last 7 years.
190%+
The average increase in ad revenue from brands who use the Creative Engine System. Seriously.
Increase profit & ROAS, not just ad views
The Creative Engine System focuses on how to find ads that increase spend, grow profit, and maintain a target ROAS.
Vanity metrics aren’t worth the time. Only systems with results to back them up should be on your radar.
Developed by Alex Myatt, founder of the DNA Marketing Formula
As well as the Creative Engine System, Alex gained a reputation among marketers and copywriters for his no-nonsense direct-response system for business growth.
This led him to be recognised by communities such as Daily Mentor and become the go-to consultant for the likes of Unilever and Jacuzzi.
Everything built for you in just 1 month
You shouldn’t have to wait for results. Our team is built from ecom founders and brand managers so we understand the importance of speed.
That’s why we’ll build your Creative Engine in less than 30 days so you can start benefiting ASAP.
Why the "Creative Engine System" dominates the creative strategy space...
Hey. This is a personal message from Alex.
I’m CamCom’s founder and the guy who developed the Creative Engine System.
If you’re reading this, then believe me, I understand your position.
I’ve launched, scaled, and sold two of my own ecom stores… I own equity in five other ecommerce businesses… And I’ve had to hire dozens of people over my career.
Being a business owner can feel impossible sometimes.
Every decision – good or bad – ultimately comes back on you. So when that decision is for something as important as creative strategy (the thing that attracts new people to your business), well, that’s A LOT of pressure.
And frankly, my obsession with creative strategy and marketing came from fear of that pressure.
I hated the idea of making a bad decision or accidentally blowing $100k on ad spend for something that just didn’t work.
I couldn’t get those important questions out of my head:
… When should I kill a campaign?
… What kind of ad will actually work?
… How do I source footage easily?
… What’s the right way to use AI?
… Do I need to hire a creative strategist?
It was all that which convinced me I needed to conquer the realm of creative strategy so I would never be in doubt again.
Well… It took 7 years but today, I’m the go-to creative strategy mentor for hundreds of brands including some of the biggest names in ecom.
And in that time, I developed the Creative Engine System.
It took me about 3 years to fully develop a system that covered every corner of creative… But that unrelenting focus means that today, it is the most reliable, tested, and widely-used set of processes by those in the know.
Don’t get me wrong…
It’s not very sexy.
It’s not exactly compact.
And it’s definitely not something you can build in a day.
But once it’s installed within a brand, it becomes a “forever system” that is continuously improving itself, responding to changes in the market, and impervious to shiny object syndrome.
Unlike all the short-term trends or one-trick strategies that seem to pop up every other week… Our CES is backed up by 50,000+ ad tests, $280M of proven revenue, and years of obsessive trial and error.
The CES (Creative Engine System) is built on a foundation of psychological and systemic principles, shared by Meta, TikTok, YouTube, and all the consumers who now use the internet for entertainment and shopping.
Without giving away our secret sauce, the CES is built on three core principles…
Hitting the right volume of ads that shows ad platforms you deserve to spend budget…
Achieving the perfect balance of diversity within your ads to overcome selfish algorithms…
Maintaining complete relevance for the audiences you want to appeal to…
Of course, there is a lot more to it…
- The creative pyramid…
- The 14 test & iteration elements…
- The content grid…
- The sticky research process…
- Combo & revival shortcuts…
- The 3 variables of ad success…
- Setting up an asset library…
- Batch production…
- The 555 rule…
- The SWAPI test…
- Content calendars & production sheets…
- AI sourcing…
- Creatour outreach…
- Brief templates…
- And much more that would take too long to list…
But everything comes back to those three core principles: Volume… Diversity… Relevance…
And as well as all the specifics listed above, my team and I ultimately want to build you an instilled understanding of what GOOD creative strategy looks like.
SO what actually is the Creative Engine System?
What does it look like when it’s built in your brand?
Well, that’s simple.
During our month together (or longer if you decide you also want a few months of 1-to-1 guidance too), you will receive:
- A minimum of 12 tailored resources (e.g. a completed “content grid” delivered in various forms)
- A full suite of documents (delivered via Google Docs, Sheets, and PDFs) that detail every SOP needed for your team to carry out the CES’s processes
- Recorded training for you and your team for how to use each resource and complete each process
- Instructions for using AI to optimize all viable creative processes
- Recorded Q&A sessions for you and your team to ask all the questions you need
- Tailored ad-hoc advice for your brand and niche
- Our personalized recommendations for ad ideas, styles, and hooks that we think would work for your brand
- A COMPLETE understanding of how to use the best creative strategy system in the world to produce winning ads for years to come
And of course, you’ll also have access to us directly the whole time we’re working together.
The idea is: We want you to walk away from this engagement with EVERYTHING you need to maintain a world-class creative strategy in-house yourselves, forevermore.
So, if that sounds like something you want…
Click the button below to apply for a spot.
Our application system will automatically scan your application and let you know if you can either secure a spot straight away or if we need to ask more questions.
If you’re ready to start dominating creative strategy and never be in doubt again… I can’t wait to work with you.
– From Alex Myatt & the CamCom team